4 Ways to Get Noticed by Recruiters on LinkedIn

LinkedIn is the world’s largest professional network.  It is THE powerhouse tool for networking and job search and offers a multitude of features and capabilities that you’ll need to dig into.  For now, we’re going to continue on our personal branding journey for job searching and how you can do this with LinkedIn.

Ways you can use LinkedIn for your job search:

• Create a professional profile, aka online resume, and the content that is featured
• Showcase your work and skills
• Easily build a professional network and “meet” new contacts
• Become an active content contributor to build awareness for your expertise

Use your profile to tell a strong story.

Like your other social media profiles, the message about who you are and what makes you different must be clear. Think of LinkedIn as another place to tell your story with a strong headline, a professional photo, a strong summary about who you are, and details about your work. Be sure to include keywords in your profile that you want to be picked up in a search. And of course, link your Twitter, personal website and/or blog to your profile. (Click) Portal of individuals who share information on a specific topic. When you have new blog posts or find articles of value to your network, post an update that is published.

Get involved in LinkedIn groups. 

LinkedIn members can search for groups based on topics of interest, like a portal of individuals who share information on a specific topic. You can join up to 50 groups that can give you access to people and discussions related to an industry or key topic, and is a solid way for you to gain visibility while sharing your perspective and expertise. This can be accomplished by providing content of value, sharing information and opinions, and informing/helping others. Once you build rapport with contacts in the group, add them to your network and make of point of maintaining ongoing communication.

Follow thought leaders and publish on Pulse. 

Pulse is LinkedIn’s publishing platform and mobile app with over 130,000 unique original articles published every week. It’s similar to a blog where you have the opportunity to follow topics or post an article to LinkedIn’s hundreds of millions of users. This is a fantastic resource for learning about industry trends, and leveraging the content you’re creating on your blog.  Repurpose that content on Pulse to build your personal brand on LinkedIn!

Share your expertise on SlideShare.

LinkedIn owns SlideShare, a content marketing platform for digital content. It’s a platform you can use to share any type of digital content including Word documents, infographics, webcasts, and HD video. Slideshare is one of the world’s top 100 websites, with over 70 million unique visitors a month and is an interesting format because it pulls visitors to view with well-designed slides about a specific topic. LinkedIn is searching for content to populate SlideShare, so it’s easier to get noticed through top positioning when slides are creative and well-done. You can optimize your slides with keywords and phrases, and reach a new audience from the very first day you start using it. And as always, promote your SlideShare presentations to your network through your LinkedIn profile and social media.

Do you have a story about how you branded yourself on LinkedIn?  
I want to hear about it!